Television production is the showcase that transforms a tchoukball event into a spectacle that is accessible beyond the pitch: multi-camera to reproduce the speed of the exchanges, slow-motion to analyse the points scored, a scoreboard to situate scores and times, and expert commentary to explain the details of the action.
It increases media value: sponsors gain in visibility, federations widen their audience, players benefit from professional exposure, and the world public discovers a sport that is still little-known. Without careful TV production, the event would remain local; with it, it becomes a credible and captivating sporting event on the international stage.